Peta really need to get some new advert designers, I mean by focusing on shark attacks it increases public hate towards another animal, when in fact sharks don't instinctually view humans as food, I know this first hand due to I've been free diving with sharks before, anyway...although I do understand the point it is making, a majority of people will just be pissed off by it... I am veggie and have been for a year and a half, I don't think the key is trying to convert people to become veg or vegans, although it is good if they can, its better to actually explain to people why it is beneficial to do so, I mean humans throughout history are true omnivores but in the age we are in today, it isn't needed. I think a key issue that needs to be raised is the fact people are mostly going to continue eating meat, but the way it is done and the sickening numbers of lives that are wasted is unbelievable...we have developed intelligence, a gift from no one knows, we should help and care for the only other life forms known in this whole universe, not keep them in existence to be used as we wish..people think too small scale.
Another thing concerning fur/leather etc. society has built up this barrier to which humans and other animals are completely different, when in reality, we all require oxygen/water and energy, most have organs, blood, bones so on and so forth, but lets say for example you watch Texas chainsaw massacre, a film considered one of the most brutal for its time, now its only horrifying for the fact leather face (irony!) kills and wears his victims skin, if you truly look at the sheer reality of life, there is no difference to leather face and fur, same process but a majority of people for some reason believe we are on a plane of higher existence due to self conciousness.. I know this might be a bit odd, but its true.
I think the campaign is awesome! I know most people think PETAs approach is controversial, however I don't think people truly realize how much good PETA has actually done for animal rights and individual animals. They have single handedly stopped universities and companies from continuing with animal testing, they have created and distributed petitions that have resulted in laws being changed...They are doing everything they can to have a voice for abused and tortured animals! I support anyone who has animal well-being as their main goal.
Sharks only kill for survival. Humans kill for any reason at all and sometimes without reason. Many people, organizations and companies, should be aware of sensitivities of other living creatures humans included. An add of this nature should not have been aired as it may end up bringing more bad PR to PETA.